Marketing 101 for Fire Departments

About the Presentation

This is a "Customized 2-Hour Presentation" based on the PR, marketing and promotion issues facing your department. The presentation is fully interactive. 

The presentation will educate fire service personnel on the fundamentals of marketing and how to best promote your fire department to the public and for public education events. Learn to clearly communicate positive messages that generate immediate awareness of your campaign used for public education.

Developed Exclusively For:

  • Fire Service Personnel who are responsible for promoting their department & community events
  • Fire Department Training & Public Education

Some of Topics Covered Include:

  • Developing a marketing campaign for your department.
  • How to use "good" design in flyers, signs and all department marketing materials.
  • How to use Social Media to promote your department.
  • How to write press releases that MAKE AN IMPACT.
  • How to properly prepare press material that editors/media love to see.
  • How to use photography and video to promote your department and events.
  • New ideas on how to bring your fire prevention and community outreach programs to life!
  • The presentation will be based on the issues your specific department is currently having challenges with.
  • And much more!

The presentation includes handouts and "Before & After" samples that can be used immediately as a reference guide.

About the Instructor:

Catherine Filarski is President of Firefighter Knowledge and Catherine Filarski Consulting, Inc. a marketing consulting firm. 

As president of Firefighter Knowledge, Catherine is in charge of business development, strategic partnerships, sales and marketing, as well as the day to day operations of Firefighter Knowledge, Inc. Catherine conceived, planned and executed all aspects of Firefighter Knowledge as well as its' DVD and live presentation training program along with veteran career firefighter, Dieter Bove'. 

Catherine has a B.A. in Video and Television Production from Columbia College Chicago and has held management positions in the visual media, film/video post-production, and business event industries. She is a Certified Trade Show Marketer (CTSM) a professional, Northern Illinois University affiliated certification through EXHIBITOR for the event and trade show industry. 




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